It takes the average reader 8 hours to read The Why of the Buy by Patricia Mink Rath
Assuming a reading speed of 250 words per minute. Learn more
Consumer behavior affects the fashion industry-in design, production, merchandising and promotion at all levels-as much as it affects retailing. The Second Edition of Why of the Buy: Consumer Behavior and Fashion Marketing continues to address how psychology, sociology, and culture all influence the how, what, when, where, and why of the buy. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition -New What Do I Need...
The Why of the Buy by Patricia Mink Rath is 480 pages long, and a total of 120,000 words.
This makes it 162% the length of the average book. It also has 147% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 55 minutes to read The Why of the Buy aloud.
The Why of the Buy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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