How Long to Read Visualizing Taste

How Long Does it Take to Read Visualizing Taste?

It takes the average reader 5 hours and 51 minutes to read Visualizing Taste by Ai Hisano

Assuming a reading speed of 250 words per minute. Learn more

Description

Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.” The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since. Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.

How long is Visualizing Taste?

Visualizing Taste by Ai Hisano is 345 pages long, and a total of 87,975 words.

This makes it 116% the length of the average book. It also has 108% more words than the average book.

How Long Does it Take to Read Visualizing Taste Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours to read Visualizing Taste aloud.

What Reading Level is Visualizing Taste?

Visualizing Taste is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Visualizing Taste?

Visualizing Taste by Ai Hisano is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Visualizing Taste by Ai Hisano on Amazon click the button below.