How Long to Read Brand Positioning in Pharma

How Long Does it Take to Read Brand Positioning in Pharma?

It takes the average reader to read Brand Positioning in Pharma by Subba Rao Chaganti

Assuming a reading speed of 250 words per minute. Learn more

Description

Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented-two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won.

How long is Brand Positioning in Pharma?

Brand Positioning in Pharma by Subba Rao Chaganti is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Brand Positioning in Pharma Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Brand Positioning in Pharma aloud.

What Reading Level is Brand Positioning in Pharma?

Brand Positioning in Pharma is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Brand Positioning in Pharma?

Brand Positioning in Pharma by Subba Rao Chaganti is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Brand Positioning in Pharma by Subba Rao Chaganti on Amazon click the button below.