How Long to Read Transactional to Transformational Marketing in Pharma

How Long Does it Take to Read Transactional to Transformational Marketing in Pharma?

It takes the average reader to read Transactional to Transformational Marketing in Pharma by Subba Rao Chaganti

Assuming a reading speed of 250 words per minute. Learn more

Description

Despite its great contribution to improving the health and well-being of people and saving countless lives worldwide for over a century, the modern pharmaceutical industry has continued to fall from grace in public perception for the last ten to fifteen years. While there are many reasons, such as ever-escalating prices denying access to many patients, unethical business practices to gain market share, and relentless focus on the bottom line explain for low productivity, they cannot be responsible for Pharma's loss of reputation. Instead, most pharmaceutical companies' transactional marketing and other unethical business practices seem to be a major, if not the only, cause of the drug industry's fall on the reputation barometer. Increasing competition, drying up of new product pipelines, rapid genericization, and continuing cost-containment pressures are the reasons a marketer practicing transactional marketing would offer. But, then, there is often a very thin line between a reason and an excuse. Excuses, when accepted, become reasons, and reasons, when denied, become excuses. Regardless of whether there are reasons or excuses, transactional marketing practices and unethical business behavior may give short-term gains in business at a huge cost to reputation, which is extremely difficult to rebuild. Moreover, transactional relationships are so transient, like fleeting clouds, that they cannot build loyalty for your brand or company. Only Transformational marketing practices and ethical business behavior can. Pharma needs to change its marketing practices from transactional to transformational today. The question is how? The book, Transactional to Transformational Marketing aims to show how a pharma company can do this because the cure for all current marketing ills is Transformational Marketing!

How long is Transactional to Transformational Marketing in Pharma?

Transactional to Transformational Marketing in Pharma by Subba Rao Chaganti is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Transactional to Transformational Marketing in Pharma Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Transactional to Transformational Marketing in Pharma aloud.

What Reading Level is Transactional to Transformational Marketing in Pharma?

Transactional to Transformational Marketing in Pharma is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Transactional to Transformational Marketing in Pharma?

Transactional to Transformational Marketing in Pharma by Subba Rao Chaganti is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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