How Long to Read Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement

How Long Does it Take to Read Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement?

It takes the average reader 12 hours and 27 minutes to read Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement by Subba Rao Chaganti

Assuming a reading speed of 250 words per minute. Learn more

Description

Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport -- in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!

How long is Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement?

Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement by Subba Rao Chaganti is 742 pages long, and a total of 186,984 words.

This makes it 250% the length of the average book. It also has 229% more words than the average book.

How Long Does it Take to Read Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement Aloud?

The average oral reading speed is 183 words per minute. This means it takes 17 hours and 1 minute to read Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement aloud.

What Reading Level is Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement?

Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement?

Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement by Subba Rao Chaganti is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Digital Pharma Marketing Playbook: Winning with the New Rules of Engagement by Subba Rao Chaganti on Amazon click the button below.