It takes the average reader 2 hours and 58 minutes to read Brand Sense by Martin Lindstrom
Assuming a reading speed of 250 words per minute. Learn more
The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch...
Brand Sense by Martin Lindstrom is 175 pages long, and a total of 44,625 words.
This makes it 59% the length of the average book. It also has 55% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 3 minutes to read Brand Sense aloud.
Brand Sense is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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