How Long to Read Business to Business Marketing

How Long Does it Take to Read Business to Business Marketing?

It takes the average reader 8 hours and 40 minutes to read Business to Business Marketing by Philippe Malaval

Assuming a reading speed of 250 words per minute. Learn more

Description

“Business to Business Marketing” is the reference handbook for years in the French speaking countries. It encompasses the diverse BtoB contexts and combines the most recent academic research to the best business practices. Hence it is an operational guide to better adapt the marketing techniques and tools to professional targets. Written by experts, Business to Business Marketing provides all the steps of the Marketing Approach in an exhaustive and operational way: • The “surveys marketing” (market watch, innovation management, segmentation) • The “strategy marketing” (positioning, marketing plan and strategic matrices) • The “operational marketing” dealing with the elaboration of the offering (innovative product/service, pricing, sales management),and its valorization (communication, lobbying, networking). Moreover this book is enhancing the increasing role played by the final user in the BtoB value chain. Beside the direct customer organization, three other target types are to be taken into account: • The employees of the customer organization – B to B to Employee (BtoBtoE) • The consumers of the customer organization – B to B to Consumer (BtoBtoC) • The users of the customer organization (energy, transportation utilities, administration…) – B to Administration to User (BtoAtoU). In the business context, customers and diverse stakeholders as well might be targeted, especially in project marketing environment, and complex selling processes, both in terms of relational and transactional activities. Additionally, the recent trends in e-communication are developed, including the use of Internet and Social Medias. Pedagogically oriented, the book is user-friendly, based on numerous examples and business cases, from different sectors and companies (IT, telecom, building industry, aeronautics, catering, car equipment, consultancy, etc.). It presents a lot of visual illustrations. Each chapter encompasses questions and a dedicated business case, delivering an efficient and attractive handbook. Version numérique disponible sur la plateforme NOTO

How long is Business to Business Marketing?

Business to Business Marketing by Philippe Malaval is 520 pages long, and a total of 130,000 words.

This makes it 175% the length of the average book. It also has 159% more words than the average book.

How Long Does it Take to Read Business to Business Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 11 hours and 50 minutes to read Business to Business Marketing aloud.

What Reading Level is Business to Business Marketing?

Business to Business Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Business to Business Marketing?

Business to Business Marketing by Philippe Malaval is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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