It takes the average reader 6 hours and 50 minutes to read Strategy and Management of Industrial Brands by Philippe Malaval
Assuming a reading speed of 250 words per minute. Learn more
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as...
Strategy and Management of Industrial Brands by Philippe Malaval is 398 pages long, and a total of 102,684 words.
This makes it 134% the length of the average book. It also has 125% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 21 minutes to read Strategy and Management of Industrial Brands aloud.
Strategy and Management of Industrial Brands is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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