How Long to Read Consumer Behavior in Asia

How Long Does it Take to Read Consumer Behavior in Asia?

It takes the average reader 4 hours and 34 minutes to read Consumer Behavior in Asia by Hellmut Schütte

Assuming a reading speed of 250 words per minute. Learn more

Description

Asia currently accounts for a quarter of the world economy and half of the world's population. Few international companies can afford to ignore a market of such size and importance. Yet despite the centrality of Asia as a market, there exists a remarkable dearth of marketing theory specific to Asia. Cultural differences strongly influence consumer behavior. In the West, an effective brand name will be short, distinctive, memorable, and indicative of the product's functions. In Asia, however, a strong belief in luck and fate means that additional qualities, such as whether the characters which make up a product name are "lucky" ones, has a significant effect on brand attitude. Successful sales and marketing strategies in Asia must be rooted in an understanding of the cultural differences which affect Asian consumers' buying patterns. Consumer Behavior in Asia provides an invaluable guide to Western companies seeking to maximize their marketing success in Asia. Drawing on illustrations from a variety of Asian markets, the volume outlines the differences between Asian and Western cultures along cultural dimensions such as religion, tradition, and philosophy, explaining the effect such differences have on communication styles, brand loyalty, perceptions of products offered, and effective advertising methods.

How long is Consumer Behavior in Asia?

Consumer Behavior in Asia by Hellmut Schütte is 272 pages long, and a total of 68,544 words.

This makes it 92% the length of the average book. It also has 84% more words than the average book.

How Long Does it Take to Read Consumer Behavior in Asia Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 14 minutes to read Consumer Behavior in Asia aloud.

What Reading Level is Consumer Behavior in Asia?

Consumer Behavior in Asia is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Consumer Behavior in Asia?

Consumer Behavior in Asia by Hellmut Schütte is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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