It takes the average reader 4 hours and 40 minutes to read Consumer Behaviour in Asia by Hellmut Schütte
Assuming a reading speed of 250 words per minute. Learn more
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas...
Consumer Behaviour in Asia by Hellmut Schütte is 275 pages long, and a total of 70,125 words.
This makes it 93% the length of the average book. It also has 86% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 23 minutes to read Consumer Behaviour in Asia aloud.
Consumer Behaviour in Asia is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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