It takes the average reader 2 hours and 3 minutes to read Customer Relationship Management (CRM) by Lynette Ryals
Assuming a reading speed of 250 words per minute. Learn more
Companies are increasingly recognising the benefits of adopting a more customer-focused approach to their business. Furthermore, the availability of new technology is enabling organisations to communicate more effectively with their customers and develop a better understanding of their needs. Improving your customer knowledge and meeting their expectations can help to generate increased profits. This new Cranfield School of Management Research Report is the most comprehensive survey available on CRM and provides a guide to best practice using case study material from around the world. Senior managers can use this report to review their own CRM strategy or to implement a new one. Contents include: The emergence of CRM The marketing perspective and the IT perspective Customer service, satisfaction, retention and profitability Implementing CRM and ROI on CRM systems Business Intelligence and data warehousing E-Business applications Call centres
Customer Relationship Management (CRM) by Lynette Ryals is 119 pages long, and a total of 30,821 words.
This makes it 40% the length of the average book. It also has 38% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 2 hours and 48 minutes to read Customer Relationship Management (CRM) aloud.
Customer Relationship Management (CRM) is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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