It takes the average reader 1 hour and 12 minutes to read Holidays and Wine Regions Survey by Beverley Sparks
Assuming a reading speed of 250 words per minute. Learn more
"This project examined the relationship between food and wine and consumer lifestyle. In this context, respondents emotions, beliefs, attitudes, values, perceived control and level of involvement in food and wine activities were investigated. Importantly, the project explored the consumption behaviours of people who do and do not engage in food and wine related holidays. Respondents attitudes toward various wine regions were also assessed. The quantitative research was a self administered, cross-sectional, mail based design. The sample consisted of 1,294 people selected via mail list who were interested in general leisure or food and wine activities. Results indicate the majority of respondents have visited a wine region, with many having a high interest in wine related activities. The majority of wine tourists stay in a wine region for one to two days, visit the region with their partner and/or friends, purchase wine and local food produce, eat out, and spend under $150 on wine. Ten wine regions were selected for further quantitative investigation of respondents impressions. Results indicate the Barossa Valley, Adelaide Hills and the Hunter Valley are the most visited and the most well-known wine regions, respectively. Based on qualitative responses, the scenery and natural beauty of a region is a key factor in attracting respondents to a number of wine regions. However, different wine regions appeal for different reasons. More broadly, quantitative data identified five themes representing what is valued from wine tourism. These five themes, from most to least important, were Destination Experience, Convenience, Unique Experience, Self-development and Wine Experience. In terms of predicting an attitude toward a destination, the factor Destination Experience dominated it had the greatest predictive power for three of the five regions analysed and featured as a predictor in the remaining two regions. The factors Unique and Wine Experiences also predicted attitudes with some consistency. Key recommendations are discussed with an emphasis on marketing issues."--Publisher.
Holidays and Wine Regions Survey by Beverley Sparks is 72 pages long, and a total of 18,144 words.
This makes it 24% the length of the average book. It also has 22% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 1 hour and 39 minutes to read Holidays and Wine Regions Survey aloud.
Holidays and Wine Regions Survey is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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