It takes the average reader 9 hours and 12 minutes to read Loose Leaf for Services Marketing by Mary Jo Bitner
Assuming a reading speed of 250 words per minute. Learn more
Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information.
Loose Leaf for Services Marketing by Mary Jo Bitner is 544 pages long, and a total of 138,176 words.
This makes it 184% the length of the average book. It also has 169% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 12 hours and 35 minutes to read Loose Leaf for Services Marketing aloud.
Loose Leaf for Services Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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