It takes the average reader 5 hours and 49 minutes to read Marketing Channel Strategy by Robert W. Palmatier
Assuming a reading speed of 250 words per minute. Learn more
Marketing Channel Strategy: An Omni-Channel Approachis the first book on the market to offer a completely unique, updated approach to channel marketing. Palmatier and Sivadas have adapted this classic text for the modern marketing reality by building a model that shows students how to engage customers across multiple marketing channels simultaneously and seamlessly. The omni-channel is different from the multi-channel. It recognizes that customers don't only access goods and services in multiple ways, but that they are likely doing this at the same time; comparing prices on multiple websites,...
Marketing Channel Strategy by Robert W. Palmatier is 344 pages long, and a total of 87,376 words.
This makes it 116% the length of the average book. It also has 107% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 7 hours and 57 minutes to read Marketing Channel Strategy aloud.
Marketing Channel Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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