It takes the average reader 3 hours and 13 minutes to read The Intelligent Marketer’s Guide to Data Privacy by Robert W. Palmatier
Assuming a reading speed of 250 words per minute. Learn more
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and...
The Intelligent Marketer’s Guide to Data Privacy by Robert W. Palmatier is 192 pages long, and a total of 48,384 words.
This makes it 65% the length of the average book. It also has 59% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 24 minutes to read The Intelligent Marketer’s Guide to Data Privacy aloud.
The Intelligent Marketer’s Guide to Data Privacy is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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