How Long to Read Marketing Services

How Long Does it Take to Read Marketing Services?

It takes the average reader 3 hours and 53 minutes to read Marketing Services by Leonard L. Berry

Assuming a reading speed of 250 words per minute. Learn more

Description

Excellent service is the foundation for services marketing, contend Leonard Berry and A. Parasuraman in this companion volume to Delivering Quality Service. Building on eight years of research, the authors develop a model for understanding the relationship between quality and marketing in services and offer dozens of practical insights into ways to improve services marketing. They argue that superior service cannot be manufactured in a factory, packaged, and delivered intact to customers. Though an innovative service concept may give a company an initial edge, superior quality is vital to sustaining success. Berry and Parasuraman show that inspired leadership, a customer-minded corporate culture, an excellent service-system design, and effective use of technology and information are crucial to superior service quality and services marketing. When a company's service is excellent, customers are more likely to perceive value in transactions, spread favorable word-of-mouth impressions, and respond positively to employee-cross-selling efforts. The authors point out that a service company that does relatively little pre-sales marketing but is truly dedicated to delivering excellent quality service will have greater marketing effectiveness, higher customer retention, and more sales to existing customers than a company that emphasizes pre-sale marketing but falls short during actual service delivery. The focus of any company, they insist, must be customer satisfaction through integration of service quality throughout the entire system. Filled with examples, stories, and insights from senior executives, Berry and Parasuraman's new framework for effective marketing services contains the key to high-performance services marketing.

How long is Marketing Services?

Marketing Services by Leonard L. Berry is 232 pages long, and a total of 58,464 words.

This makes it 78% the length of the average book. It also has 71% more words than the average book.

How Long Does it Take to Read Marketing Services Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 19 minutes to read Marketing Services aloud.

What Reading Level is Marketing Services?

Marketing Services is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Services?

Marketing Services by Leonard L. Berry is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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