It takes the average reader 7 hours and 50 minutes to read Services Marketing by K. Douglas Hoffman
Assuming a reading speed of 250 words per minute. Learn more
The business world now demands that service marketing organisations pay increasing attention to customer satisfaction, service quality, and customer service. This first Asia-Pacific edition of Services Marketing: Concepts, Strategies and Cases examines the field of services marketing from a managerial perspective and presents a competitive strategy relevant to a broad range of organisations operating within today's service economy. Combining a solid theoretical foundation with practical examples, the importance of business-to-business, global, technological and ethical issues are also highlighted. Specific customer service issues are explored, as well as the skills essential to growing and sustaining a loyal customer base. A set of local and international cases representing a variety of service industries further illustrate services marketing concepts in an Asia-Pacific context. Services Marketing: Concepts, Strategies and Cases equips students in the Asia-Pacific region with the knowledge necessary to successfully market a business servicing todaya s customer focused organisational culture.
Services Marketing by K. Douglas Hoffman is 470 pages long, and a total of 117,500 words.
This makes it 159% the length of the average book. It also has 144% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 10 hours and 42 minutes to read Services Marketing aloud.
Services Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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