How Long to Read Services Marketing: Concepts, Strategies, & Cases

How Long Does it Take to Read Services Marketing: Concepts, Strategies, & Cases?

It takes the average reader 8 hours to read Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman

Assuming a reading speed of 250 words per minute. Learn more

Description

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and other services. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

How long is Services Marketing: Concepts, Strategies, & Cases?

Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman is 480 pages long, and a total of 120,000 words.

This makes it 162% the length of the average book. It also has 147% more words than the average book.

How Long Does it Take to Read Services Marketing: Concepts, Strategies, & Cases Aloud?

The average oral reading speed is 183 words per minute. This means it takes 10 hours and 55 minutes to read Services Marketing: Concepts, Strategies, & Cases aloud.

What Reading Level is Services Marketing: Concepts, Strategies, & Cases?

Services Marketing: Concepts, Strategies, & Cases is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Services Marketing: Concepts, Strategies, & Cases?

Services Marketing: Concepts, Strategies, & Cases by K. Douglas Hoffman is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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