How Long to Read Strategic Brand Management

How Long Does it Take to Read Strategic Brand Management?

It takes the average reader 5 hours and 42 minutes to read Strategic Brand Management by Jean-Noel Kapferer

Assuming a reading speed of 250 words per minute. Learn more

Description

"Strategic Brand Management" deals with the concept and practice of brand management in its totality. The new edition is packed with fresh examples and case studies of brands from throughout the world, and pays particular attention to the development of global brands. Three new chapters have been included which concentrate on the life span of brands by looking at: the sources of challenges to brand equity; factors which dictate a brand's life expectancy; and revitalisation strategies for declining brands. More attention is now given to multi-brand strategies and there is a new chapter on the growing practice of merging brands. Given the increasing attention paid to brands by the business to business sector, the service sector and producers of luxury goods, much more reference is made to these markets.

How long is Strategic Brand Management?

Strategic Brand Management by Jean-Noel Kapferer is 341 pages long, and a total of 85,591 words.

This makes it 115% the length of the average book. It also has 105% more words than the average book.

How Long Does it Take to Read Strategic Brand Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 47 minutes to read Strategic Brand Management aloud.

What Reading Level is Strategic Brand Management?

Strategic Brand Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Strategic Brand Management?

Strategic Brand Management by Jean-Noel Kapferer is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Strategic Brand Management by Jean-Noel Kapferer on Amazon click the button below.