How Long to Read Strategic Management in a Global Context impact of the downturn

By Markus Baum

How Long Does it Take to Read Strategic Management in a Global Context impact of the downturn?

It takes the average reader and 54 minutes to read Strategic Management in a Global Context impact of the downturn by Markus Baum

Assuming a reading speed of 250 words per minute. Learn more

Description

Scientific Essay from the year 2010 in the subject Business economics - Business Management, Corporate Governance, The University of Surrey (School of Management ), language: English, abstract: ABSTRACT & CONCLUSION The current recession, arising from a real estate crisis in the US and followed by a global financial crisis, has affected industries differently around the world. The automotive industry decreased by 15% globally in production of cars and light commercial vehicles (VDA, 2009) as result of the downturn. Lot of companies were supported by the government directly or indirectly. Obsolete structure of the industry and high overcapacity are the main problems. The assessment in this paper examines and evaluates the global impact of the downturn on the automotive industry and how the industries have reacted. BMW, one of the ten largest car manufacturers worldwide, operates experienced a 10.4% loss in sales in relating to the previous year as result of the recession and decrease in demand in the automotive industry. The reaction to it was for example less investment in to R&D and redundancies. Almost all resources, capabilities and competitiveness of BMW were concerned. The extent to which the downturn affected those will be examined and evaluated in the second part of this paper. The most important future trends in the automotive industry will be “green technology” and “changing in customers demand”. Capacity optimization will be important to win the competition. BMW is recommended to penetrate the market with its successful products and to invest in R&D to follow and setting industry trends. The third part of this paper provides perspectives and recommendation for the industry and provides strategy recommendations for BMW. ABOUT THE AUTHOR Markus B. Baum, MBA Markus Baum is Group Finance Director at a management consulting firm with focus on business strategy, supply chain management (SCM), manufacturing & logistics, sourcing & purchasing, marketing & sales, financial management and information technology (IT-strategy). The company has subsidiaries in Germany, Switzerland, Belgian, France, United Kingdom and Russia. Markus Baum earned a MBA with distinction from the University of Surrey (UK), is an international certified accountant, has and graduation in accounting & controlling and an apprenticeship as tax adviser assistant. Markus Baum is a member of the International Controlling Association.

How long is Strategic Management in a Global Context impact of the downturn?

Strategic Management in a Global Context impact of the downturn by Markus Baum is 54 pages long, and a total of 13,716 words.

This makes it 18% the length of the average book. It also has 17% more words than the average book.

How Long Does it Take to Read Strategic Management in a Global Context impact of the downturn Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 14 minutes to read Strategic Management in a Global Context impact of the downturn aloud.

What Reading Level is Strategic Management in a Global Context impact of the downturn?

Strategic Management in a Global Context impact of the downturn is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

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