It takes the average reader and 30 minutes to read Strategic Marketing by Markus Baum
Assuming a reading speed of 250 words per minute. Learn more
Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace Companies studied: Apple and Sony by Markus B. Baum Marco Hackstein Marcel Mehling Abstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which will lead to an understanding of the reasons the iPod product has remained strong over the past few years. The strategic implications will also discussed as well an recommendations as to the future direction and improvement of Sony personal player products. Keywords: Sony, Apple, Ipod, Iphone, analysis, SWOT, position mapping, strategy, strategic implications, market analysis, macro environmental, PEST, market profile, key factors of success integrated system, repositioning strategy, marketing mix, promotion, product, price, place, 4P, survey, Porter's Generic Strategies,
Strategic Marketing by Markus Baum is 30 pages long, and a total of 7,500 words.
This makes it 10% the length of the average book. It also has 9% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 40 minutes to read Strategic Marketing aloud.
Strategic Marketing is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Strategic Marketing by Markus Baum is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Strategic Marketing by Markus Baum on Amazon click the button below.
Buy Strategic Marketing on Amazon