How Long to Read The JOLT Effect

How Long Does it Take to Read The JOLT Effect?

It takes the average reader 4 hours and 24 minutes to read The JOLT Effect by Matthew Dixon

Assuming a reading speed of 250 words per minute. Learn more

Description

From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.

How long is The JOLT Effect?

The JOLT Effect by Matthew Dixon is 257 pages long, and a total of 66,049 words.

This makes it 87% the length of the average book. It also has 81% more words than the average book.

How Long Does it Take to Read The JOLT Effect Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours to read The JOLT Effect aloud.

What Reading Level is The JOLT Effect?

The JOLT Effect is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy The JOLT Effect?

The JOLT Effect by Matthew Dixon is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy The JOLT Effect by Matthew Dixon on Amazon click the button below.