How Long to Read Connecting With Consumers

How Long Does it Take to Read Connecting With Consumers?

It takes the average reader 5 hours and 54 minutes to read Connecting With Consumers by Allan J. Kimmel

Assuming a reading speed of 250 words per minute. Learn more

Description

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant. This is the book for those who choose the first alternative.

How long is Connecting With Consumers?

Connecting With Consumers by Allan J. Kimmel is 352 pages long, and a total of 88,704 words.

This makes it 119% the length of the average book. It also has 108% more words than the average book.

How Long Does it Take to Read Connecting With Consumers Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 4 minutes to read Connecting With Consumers aloud.

What Reading Level is Connecting With Consumers?

Connecting With Consumers is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Connecting With Consumers?

Connecting With Consumers by Allan J. Kimmel is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Connecting With Consumers by Allan J. Kimmel on Amazon click the button below.