How Long to Read Psychological Foundations of Marketing

How Long Does it Take to Read Psychological Foundations of Marketing?

It takes the average reader 6 hours and 55 minutes to read Psychological Foundations of Marketing by Allan J Kimmel

Assuming a reading speed of 250 words per minute. Learn more

Description

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them. The book provides comprehensive coverage of: Motivation: the human needs at the root of many consumer behaviors and marketing decisions. Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape. Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion. Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans. Social behavior: the powerful role of social influence on consumption. Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

How long is Psychological Foundations of Marketing?

Psychological Foundations of Marketing by Allan J Kimmel is 406 pages long, and a total of 103,936 words.

This makes it 137% the length of the average book. It also has 127% more words than the average book.

How Long Does it Take to Read Psychological Foundations of Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 27 minutes to read Psychological Foundations of Marketing aloud.

What Reading Level is Psychological Foundations of Marketing?

Psychological Foundations of Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Psychological Foundations of Marketing?

Psychological Foundations of Marketing by Allan J Kimmel is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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