How Long to Read Rumors and Rumor Control

How Long Does it Take to Read Rumors and Rumor Control?

It takes the average reader 4 hours and 42 minutes to read Rumors and Rumor Control by Allan J. Kimmel

Assuming a reading speed of 250 words per minute. Learn more

Description

This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber. Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.

How long is Rumors and Rumor Control?

Rumors and Rumor Control by Allan J. Kimmel is 281 pages long, and a total of 70,531 words.

This makes it 95% the length of the average book. It also has 86% more words than the average book.

How Long Does it Take to Read Rumors and Rumor Control Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 25 minutes to read Rumors and Rumor Control aloud.

What Reading Level is Rumors and Rumor Control?

Rumors and Rumor Control is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Rumors and Rumor Control?

Rumors and Rumor Control by Allan J. Kimmel is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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