How Long to Read Psychological Foundations of Marketing

How Long Does it Take to Read Psychological Foundations of Marketing?

It takes the average reader 5 hours and 13 minutes to read Psychological Foundations of Marketing by Allan J. Kimmel

Assuming a reading speed of 250 words per minute. Learn more

Description

Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

How long is Psychological Foundations of Marketing?

Psychological Foundations of Marketing by Allan J. Kimmel is 306 pages long, and a total of 78,336 words.

This makes it 103% the length of the average book. It also has 96% more words than the average book.

How Long Does it Take to Read Psychological Foundations of Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 8 minutes to read Psychological Foundations of Marketing aloud.

What Reading Level is Psychological Foundations of Marketing?

Psychological Foundations of Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Psychological Foundations of Marketing?

Psychological Foundations of Marketing by Allan J. Kimmel is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Psychological Foundations of Marketing by Allan J. Kimmel on Amazon click the button below.