How Long to Read Driving Customer Equity

How Long Does it Take to Read Driving Customer Equity?

It takes the average reader 5 hours and 19 minutes to read Driving Customer Equity by Valarie A. Zeithaml

Assuming a reading speed of 250 words per minute. Learn more

Description

In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call "Customer Equity," a strategic framework designed to maximize every firm's most important asset, the total lifetime value of its customer base. The authors' Customer Equity Framework yields powerful insights that will help any business increase the value of its customer base. Rust, Zeithaml, and Lemon introduce the three drivers of customer equity -- Value Equity, Brand Equity, and Retention Equity -- and explain in clear, nontechnical language how managers can base their strategies on one or a combination of these drivers. The authors demonstrate in this breakthrough book how managers can build and employ competitive metrics that reveal their company's Customer Equity relative to their competitors. Based on these metrics, they show how managers can determine which drivers are most important in their industry, how they can make efficient strategic trade-offs between expenditures on these drivers, and how to project a financial return from these expenditures. The final section devotes two chapters to the Customer Pyramid, an approach that segments customers based on their long-term profitability, and an especially important chapter examines the Internet as the ultimate Customer Equity tool. Here the authors show how companies such as Intuit.com, Schwab.com, and Priceline.com have used more than one or all three drivers to increase Customer Equity. In this age of one-to-one marketing, understanding how to drive Customer Equity is central to the success of any firm. In particular, Driving Customer Equity will be essential reading for any marketing manager and, for that matter, any manager concerned with growing the value of the firm's customer base.

How long is Driving Customer Equity?

Driving Customer Equity by Valarie A. Zeithaml is 314 pages long, and a total of 79,756 words.

This makes it 106% the length of the average book. It also has 97% more words than the average book.

How Long Does it Take to Read Driving Customer Equity Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 15 minutes to read Driving Customer Equity aloud.

What Reading Level is Driving Customer Equity?

Driving Customer Equity is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Driving Customer Equity?

Driving Customer Equity by Valarie A. Zeithaml is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Driving Customer Equity by Valarie A. Zeithaml on Amazon click the button below.