How Long to Read Handbook of Strategic Account Management

How Long Does it Take to Read Handbook of Strategic Account Management?

It takes the average reader 11 hours and 8 minutes to read Handbook of Strategic Account Management by Diana Woodburn

Assuming a reading speed of 250 words per minute. Learn more

Description

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often overlook their immediate customers (which are critical in both senses) and hence the importance of strategic account management (SAM). This handbook is a compilation of papers that present researched knowledge of SAM across the academic community which fills a void in the existing academic literature. Handbook of Strategic Account Management identifies drivers of the SAM approach, key issues and success factors, operational needs and areas still awaiting exploration. Each paper includes an overall referenced summary of the tenets of SAM relevant to the area it reports, and together with the combined list of references, it creates an indispensable resource for academic readers, students, and researchers. Handbook of Strategic Account Management is written by over 40 knowledgeable experts with substantial experience of SAM from teaching, researching, writing and advising companies on why and how it works, spread widely across Europe and the US. It represents the balanced, researched body of knowledge in SAM and will be an invaluable resource to anyone exploring the approach, whether for a student thesis, for original research or for answers on how to approach SAM as a company initiative. "Today’s strategic, key and global account management professionals owe thanks to a small community of academic researchers who, over the past three decades have been pioneers in identifying, cataloguing and analyzing the selling and business management practices of an emerging profession we now call strategic account management. This Handbook is an important milestone to mark SAM’s still evolving impact on corporate business strategies and its ever-increasing relevance as a proven engine for growth in business-to-business strategic customer relationships." Bernard Quancard,President & CEO of SAMA (US-based Strategic Account Management Association with over 3,000 members worldwide) Yana Atanasova Bjorn Ivens Toni Mikkola Ivan Snehota Audrey Bink Ove Jensen Stefanos Mouzas Kaj Storbacka Per-Olof Brehmer Robert Krapfel Peter Naud頠 Olavi Uusitalo Noel Capon Antonella La Rocca Jukka Ojasalo Tom Vanderbiesen Simon Croom Sylvie Lacoste Ca

How long is Handbook of Strategic Account Management?

Handbook of Strategic Account Management by Diana Woodburn is 648 pages long, and a total of 167,184 words.

This makes it 219% the length of the average book. It also has 204% more words than the average book.

How Long Does it Take to Read Handbook of Strategic Account Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 15 hours and 13 minutes to read Handbook of Strategic Account Management aloud.

What Reading Level is Handbook of Strategic Account Management?

Handbook of Strategic Account Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Handbook of Strategic Account Management?

Handbook of Strategic Account Management by Diana Woodburn is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Handbook of Strategic Account Management by Diana Woodburn on Amazon click the button below.