How Long to Read Marketing: A Very Short Introduction

How Long Does it Take to Read Marketing: A Very Short Introduction?

It takes the average reader 3 hours and 1 minute to read Marketing: A Very Short Introduction by Kenneth Le Meunier-FitzHugh

Assuming a reading speed of 250 words per minute. Learn more

Description

Very Short Introductions: Brilliant, Sharp, Inspiring Marketing is pivotal in today's world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company's offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation's ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer's purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

How long is Marketing: A Very Short Introduction?

Marketing: A Very Short Introduction by Kenneth Le Meunier-FitzHugh is 177 pages long, and a total of 45,489 words.

This makes it 60% the length of the average book. It also has 56% more words than the average book.

How Long Does it Take to Read Marketing: A Very Short Introduction Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 8 minutes to read Marketing: A Very Short Introduction aloud.

What Reading Level is Marketing: A Very Short Introduction?

Marketing: A Very Short Introduction is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing: A Very Short Introduction?

Marketing: A Very Short Introduction by Kenneth Le Meunier-FitzHugh is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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