It takes the average reader 3 hours to read SPIN® -Selling by Neil Rackham
Assuming a reading speed of 250 words per minute. Learn more
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
SPIN® -Selling by Neil Rackham is 180 pages long, and a total of 45,000 words.
This makes it 61% the length of the average book. It also has 55% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 5 minutes to read SPIN® -Selling aloud.
SPIN® -Selling is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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